At HOYTS Cinemas, the magic of movies comes alive not just on screen, but through its people—over 3,300 staff, 90% of whom work part-time across 50 locations in Australia & NZ . These frontline team members are millennials, shift-based, and often without company email—meaning for too long, they operated like independent cinemas, siloed from the rest of the business .

HOYTS knew this needed to change. Leadership wanted to weave frontline voices into the corporate fabric, enabling all teams to share cinema-floor innovation, operational know‑how, and cultural connections. They teamed up with Enablo to create a new, inclusive space—one where updates, ideas, and encouragement could flow freely, without new apps to learn or complicated logins to remember.

Just 90 days in, the transformation was clear: the platform attracted 2,000 active users every week, with 100 lively community groups and 680 comments being shared each week . But these numbers only scratched the surface.

Now, content isn’t just broadcast from head office—it’s co-created by every cinema team. People share store-level tips, merchandising ideas, and film-promotion insights. Someone in Sydney can spark a gif-laden show of popcorn creativity, and someone in Brisbane can respond with a behind-the-scenes video. Cultural cross-pollination is real, vibrant, and fun .

Jodi Paton, Director of People, Performance & Culture at HOYTS, shares:

“Employees who otherwise would never have had the opportunity to raise their ideas in front of a large audience can now put forward suggestions to the wider community, and get feedback and encouragement from their colleagues.”

That collaborative energy sparked something bigger—internally driven innovation and peer recognition. Healthy competition rippled through cinemas, lifting morale and deepening connection. Head office leaders, once distant figures, became part of the feed, responding to frontline voices and flattening organizational hierarchy .

Now when teams snap a winning merch display or share a clever customer moment, others cheer, learn, or simply smile. Communication has become two-way, immediate, and human—bringing operational clarity and forging a sense of belonging .

Want to create a culture of connection and creativity like HOYTS?

Let’s explore how we can help you bring your entire workforce—regardless of role or location—into a shared story of collaboration, innovation, and belonging.